International Conference on “Blooming Trends in Tech Challenges and Opportunities”

9 / 2018-08-27 19:28:35

The developing marketing strategy of the social networks in the digital society

social network, marketing, data theft

The internet image has been improving day by day, where every activities is concerned with the digital environment. This behavior of an individual can be monitored and analysed for various purposes. we should be aware that our accessing strategy been a key factor for myriad companies that develops the business. Mainly when we are accessing social networks like facebook, google+, twitter and instagram. There are lots of data is being served to the agents of the organizations. Accumulating these data, the marketing growth of the company can be analyzed. So the user must aware that their data is unknowingly analysed and used . In this paper we explore how the privacy of the user in social network is lost and how it is been manipulated by the organizations