Presentation Details
Gearing Up for the Digital Age: Leveraging Transformational Capabilities and Ambidexterity for Innovation in Automotive Parts
ID：119
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Updated Time：2024-09-13 11:04:33 Hits：1326
Oral Presentation
Start Time：Pending（Asia/Bangkok）
Duration：Pending
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Abstract
The automotive components industry is undergoing a significant digital transformation, driven by the integration of modern technologies across business operations and vehicle manufacturing. This transformation is essential for enhancing innovation performance and maintaining competitive advantage. This study examines how digital transformational capability impacts innovation performance within this industry, with a specific focus on the mediating role of organizational ambidexterity. Utilizing partial least squares structural equation modeling (PLS-SEM), the study tests four hypotheses: digital transformational capability affects both organizational ambidexterity and innovation performance; organizational ambidexterity influences innovation performance; and organizational ambidexterity mediates the relationship between digital transformational capability and innovation performance. The results indicate that both digital transformational capability and organizational ambidexterity significantly enhance innovation performance, with organizational ambidexterity serving as a partial mediator in this relationship. These findings are vital for industry leaders seeking to foster digital transformation and leverage ambidexterity to enhance innovation capabilities. The study contributes to the field by empirically exploring the interplay of these constructs in the context of the automotive components industry, providing strategic guidance for navigating the digital era.
Keywords
Organizational Ambidexterity, Digital Transformational Capability, Innovation Performance, Competitive Advantage, Automotive Components Industry.
Speaker
Mohamad Zaki Azizi
Project Manager SIMT ITSSubmission Author
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Important Date
-
Conference Date
Oct 24
2024
toOct 27
2024
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Oct 14 2024
Draft paper submission deadline
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Oct 29 2024
Registration deadline
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Oct 31 2024
Contribution Submission Deadline
Sponsored By
United Societies of Science
King Mongkut's University of Technology North Bangkok (KMUTNB)
IEEE Thailand Section
IEEE Thailand Section C Chapter
King Mongkut's University of Technology North Bangkok (KMUTNB)
IEEE Thailand Section
IEEE Thailand Section C Chapter
Contact Information
- Miss AsianComNet
- as******@usssociety.org
Previous Conferences
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2025 Asian Conference on Communication and Networks
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