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Driving Change: How Indonesian Taxi Company Utilize Mobile Applications
ID：88 View Protection：ATTENDEE Updated Time：2025-01-21 14:44:07 Hits：1538 Oral Presentation

Start Time：2024-10-25 14:30（Asia/Bangkok）

Duration：15min

Session：RS1 Regular Session 1 » RS1-1Mobile computing, communications, 5G and beyond

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Abstract
This research explores the use of mobile application in the leading transportation industry service in Indonesia. The purpose of study is to understand how the company delivers innovation  with the mobile application to meet the needs of an ever-evolving market. According to James March, who launched the innovation theory, an organization can innovate through events that ultimately result in driven. This research was conducted qualitatively by interviewing parties who in charge in development in the taxi company being researched and 15 customers. The findings of this study are the theory of March  and digital master applicable in the transportation business become one of the company’s drives from conventional to  the technology mindset. The conclusion stated the reach event of the March was displayed in the organization studied through the right decision in technology disruption
Keywords
Digital Transformation, Decision Making, Public Relations, James March
Speaker
Amalia Yaksa Parijata
Student LSPR Institute of Communication & Business

Doctoral student, passionate communicator, brand builder and marketer with more than 16 years of experience in communications leadership roles from diverse industry.
A collaborative, result oriented leader who've gone through many organizational transformation phases across different type of corporation.
Enthusiast in applying digital technologies to solve real world problems and bring delight to customer experience.

Submission Author
Ulani Yunus LSPR Institute of Communication & Business
Amalia Yaksa Parijata LSPR Institute of Communication & Business
Vanny Adriani LSPR Institute of Communication & Business
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Important Date

  • Conference Date

    Oct 24

    2024

    to

    Oct 27

    2024

  • Oct 14 2024

    Draft paper submission deadline

  • Oct 29 2024

    Registration deadline

  • Oct 31 2024

    Contribution Submission Deadline

Sponsored By
United Societies of Science
King Mongkut's University of Technology North Bangkok (KMUTNB)
IEEE Thailand Section
IEEE Thailand Section C Chapter
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