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Examining Structural Model of Halal Purchase Intention: Influence of Certification, Awareness, Attitude, and Religiosity
ID：64 View Protection：ATTENDEE Updated Time：2025-12-21 12:27:34 Hits：340 Online

Start Time：2025-12-29 17:45（Asia/Amman）

Duration：15min

Session：S4 Track 4: Dedicated Technologies for Wireless Networks Track 6: Signal Processing for Wireless Communications Track 8: Communication and Networking Technologies for Smart Agriculture » S4Track 4: Dedicated Technologies for Wireless NetworksTrack 6: Signal Processing for Wireless CommunicationsTrack 8: Communication and Networking Technologies for Smart Agriculture

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Abstract
The growing demand for halal‐certified products underscores the need to understand the key determinants influencing halal purchase decisions. This study examines the structural relationships between halal awareness, halal certification, attitude, religiosity, and purchase intention. Using a quantitative approach, the model reveals that halal certification is the strongest predictor of purchase intention (β = 0.516), indicating that consumers rely heavily on verified certification when evaluating product compliance. Halal awareness positively influences attitude (β = 0.319), although its direct effect on purchase intention remains weak (β = 0.070), suggesting that knowledge alone does not translate into behavioral intention without credible assurance. Attitude contributes significantly to purchase intention (β = 0.237), confirming its mediating role in halal decision-making. Religiosity demonstrates a minimal direct effect (β = 0.089); however, its interaction with halal certification strengthens purchase intention (β = 0.263), while its interaction with awareness negatively moderates intention (β = –0.214). These findings suggest that halal consumer behavior is shaped by institutional trust and perceived product legitimacy rather than religiosity or awareness alone. The study offers practical implications for halal product regulators, marketers, and certification agencies seeking to enhance consumer compliance and market acceptance
Keywords
Halal certification, purchase intention, religiosity, consumer behavior, structural equation modeling, halal awareness
Speaker
MAULIDIAS DEWI FERLIANSYAH
Student Telkom University

Submission Author
MAULIDIAS DEWI FERLIANSYAH Telkom University
MAHIR PRADANA Telkom University
NURAFNI RUBIYANTI TELKOM UNIVERSITY
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Important Date

  • Conference Date

    Dec 29

    2025

    to

    Dec 31

    2025

  • Dec 20 2025

    Draft paper submission deadline

  • Dec 31 2025

    Contribution Submission Deadline

  • Dec 31 2025

    Registration deadline

Sponsored By
United Societies of Science
Organized By
Zarqa University
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