CUSTOMER CHURN PREDICTION USING ML MODELS
ID:98 View Protection:ATTENDEE Updated Time:2025-12-23 13:10:40 Hits:468 In-person

Start Time:2025-12-29 14:30(Asia/Amman)

Duration:15min

Session:S5 Track 5: Emerging Trends of AI/ML » S5-1Track 5: Emerging Trends of AI/ML

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Abstract
Predicting customer churn is an essential part of retention strategy for telecom companies so as to maximize revenue. In this paper, four machine learning models, Random Forest, Gradient Boosting, Logistic Regression, and K-Nearest Neighbors are compared to predict customer churn using a telecom dataset. We use SMOTE-Tomek to cope with class imbalance and optimize models by using GridSearchCV, Optuna, and Grey Wolf Optimizer. Our optimized Random Forest has 85.9% of accuracy beating other models. The study reveals the main churn factors such as type of contract and the usage of services, which are useful in developing targeted retention strategies for telecom providers..
Keywords
Customer churn, machine learning, Random Forest, SMOTE, hyperparameter optimization
Speaker
Waleed Alomoush
Associate professor Plekhanov Russian University of Economics in Dubai.; Dubai Knowledge Park; Dubai; UAE

Submission Author
Abeer Moazzam School of Computing, Skyline University College, P.O. Box 1797, Sharjah, UAE
Muzhda Rahimi School of Computing, Skyline University College, P.O. Box 1797, Sharjah, UAE
Waleed Alomoush Plekhanov Russian University of Economics in Dubai.; Dubai Knowledge Park; Dubai; UAE
Ayat Alrosan Artificial Intelligence Center for Humanities and social science research, Alwasl University, Dubai, UAE
Osama A Khashan Research and Innovation Centers, Rabdan Academy, Abu Dhabi, P.O. Box 114646, United Arab Emirates
Zakaria Che muda INTI-IU University
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Important Date
  • Conference Date

    Dec 29

    2025

    to

    Dec 31

    2025

  • Dec 20 2025

    Draft paper submission deadline

  • Dec 31 2025

    Contribution Submission Deadline

  • Dec 31 2025

    Registration deadline

Sponsored By
United Societies of Science
Organized By
Zarqa University
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