2015 International Symposium of Computer Application and Information Technology (IsCait 2015)

305 / 1971-01-01 00:00:00

Efficient Technology Model For Mobile Proximity Marketing

Mobile Proximity Marketing,Wi-Fi,Bluetooth

As mobile devices became personalized, enterprises became interested in individual sites, and position based mobile marketing started to stand on spotlight. Like this, location based proximity marketing is developing along with contactless data transmission technology, and payment system that uses NFC, Beacon that utilizes BLE, as well as advertisement via Wi-Fi are being serviced. This paper focuses on network technologies for proximity marketing and proposing platform model for analyzing and managing location based data collected by Wi-Fi and Bluetooth, so that offers effective information for your decision-making.