2017 The 5th International Symposium on Project Management (ISPM 2017)

122 / 2017-06-20 22:36:47

Negative Meida Coverage and Corporate Social Responsibility ——Empirical Evidence From Chinese A Share Listed Companies

this paper takes the listed companies of Shanghai and Shenzhen A shares as the object of research and analysis form 2013 to 2015,and makes an empirical test on the effect of corporate social responsibility of listed companies form two aspects:negative media coverage and property rights. The results of the research show that :the negative reports of media are positively related to the fulfillment of corporate social responsibility ,that is, the more negative reports of media ,the higher the performance level of corporate social responsibility of listed companies ;There is a positive correlation between the nature of property rights and the performance level of corporate social responsibility, that is, the performance of corporate social responsibility of listed companies with state-owned enterprises is better;The total number of media reports is positively related to the fulfillment of corporate social responsibility, that is, the more the number of media reports, the better the corporate social responsibility.