Workshop 6: How Eye Tracker works and how to use

Level

Featured Training

Speaker

Zhenwei Zhang, CEO of Eyevision Technology Co., Ltd.

Language

Chinese

Time

Wednesday June 7th, 2017, 2:00-5:00 pm

Background Information

• User experience optimization does not rely on intuition but on data. Compared to other information data, human sight line is inherent, direct and can effectively feed back user experience. Eye tracking technology is the research on human sight line. The eye movement tracker can capture user’s intuitive response to visual data information by detecting and recording slight changes in some parameter during eye movement. We adopt eye tracking technology in various territories of to optimize user experience. If you also want to introduce qualitative and quantitative data to enhance user experience, then welcome to explore. In addition, you may also find new application scenarios of eye tracking technology.

Outline

• Introduction to Eye Tracking technique and assessment principles.
• Establish user experience model, assessment and analysis plan of Eye Tracking.
• Case study of improved user experience using Eye Tracking techniques.
• Test design and practice.

Participants will learn

• To understand basic principles of eye tracking technology and application.
• To understand related practice of eye movement evaluation system in some important scenarios.
• Try to build eye movement evaluation program to evaluate and optimize some cases.

Targeted Audiences

• User experience designer
• Internet Product Manager
• People who wants to improve human-computer interaction experience