Shifts in Global Business Environment VIII International Conference on Contemporary Management Research (ATHENAEUM 2018)

'Athenaeum' is an international conference on Management Research conducted every year by "Center for Contemporary Management Research (CECMAR),” the research wing of Bharathidasan Institute of Management (BIM). Athenaeum, derived from the Greek word, “Athenion”, refers to the temple for the Greek goddess of wisdom, Athena.