6th Annual International Conference On Enterprise Marketing and Globalization (EMG 2017)

Topics of interest include, but are not limited to:

• Maximising content marketing

• Marketing ROI of online campaigns and social media

• Managing global brand, local market online

• Innovations in online marketing

• Driving business efficiency and sales through online campaigns

• Creating a strong governance and internal strategy to fully capitalize on online initiatives and social media

• Successful Facebook marketing strategies

• Online lead generation

• Managing and optimising multi-channel marketing

• Blogging for business success

• Maximising the power of your e-newsletter

• Building and nurturing online communities

• Advertising/ marketing communication issues

• Branding

• Conceptual models and theories

• Corporate responsibility, ethics and social responsibility

• Distribution channels

• Electronic Marketing

• Innovation and new product development

• International and cross-cultural marketing

• Marketing research and research methodologies

• Marketing strategies for halal certified products and services

• Personal selling and sales management

• Pricing issues and strategies

• Retailing

• Services marketing

• Strategic marketing and market orientation

• Tourism marketing

• Social marketing

• Social communications and advertising

• Non profit marketing and fundraising

• Responsible consumption

• Vulnerable consumers

• Sustainability and green marketing

• Public sector marketing and communication

• Network analysis in social marketing

• Social marketing in a community development context

• 'Relationship marketing' within social marketing

• Social Media as Part of the Overall Company Strategy

• Social Media and Marketing Budget Allocation

• Social Media and Organizational Structure

• New Product Development and Marketing Challenges

• Forecasting

• tools, techniques, organizatioal issues

• Marketing Strategy and Firm's performance

• Technology and marketing effectiveness, Interactive marketing tools and implications for firms

• Marketing analytics: Use of tools, building infrastructure, competence and capability

• Marketing decision support systems, Marketing information systems

• Branding strategies and impact on Consumers, Effect of Marketing Communication on Consumers and Brand

• Business-oriented and consumer-oriented e-commerce

• Distribution Channel Management: Multi-channel imperative and its Challenges and Prospects

• Customer Relationship Management, technology, systems and processes, metrics, implementation, CRM and organizational performance, governance