55th Annual SMA Conference 2017 - Society for Marketing Advances

Conference Theme: Ethical Decisions in Lifestyle Choices Tracks: Ethical Decisions in Lifestyle Choices; Consumer Behavior; Cross-Cultural and Global Marketing; Entrepreneurship; Logistics and Supply-Chain Management; Marketing Education; Marketing Research; Marketing Strategy; Personal Selling and Sales Management; Pricing; Product and Brand Management; Promotions; Public Policy and Non-Profit; Services Marketing; Social Media and Marketing Technology; Tourism, Hospitality, Food, Music, and Sports Marketing.