ANZMAC 2017 Doctoral Colloquium "Building Bridges and Co-creating Value" - Australia New Zealand Marketing Academy Conference

The Doctoral Colloquium (DC) offers Marketing students an opportunity to gain valuable experience in presenting their work in front of an audience; feedback on their studies, and an opportunity to network with other academics and students. Consistent with the overall theme of the ANZMAC conference (impact), the objective of the doctoral colloquium is to refocus students attention from an individual to a more systemic perspective, where doctoral students understand their roles and possibilities for co-creation of value. The new academic environment demands that HDR students possess not just deep disciplinary knowledge but a keen ability to operate effectively across disciplinary, social and cultural boundaries.