12th World Media Economics and Management Conference

The following issues merit particular attention:

• Global issues in managing media companies
• Entrepreneurship within media sectors
• Media and cultural industries in the digital era
• The economics of public and community driven media
• Strategic management and leadership in media organizations
• Media policy and regulation around the world
• Navigating change management in global and local media organizations
• Role of social media in media product development and media distribution
• Trends in media consumption patterns
• Audience measurement and forecasting
• Big data in understanding consumers and product development
• Innovations in business model development
• Finance in media business: corporate, venture, crowdfunding and nonprofit media
• Media brands and branded media
• Media workers and media creators “ changing demand for skills and competencies
• Media entrepreneurs and start ups
• Media discovery “ challenges in marketing of media products
• Adoption and innovation patterns
• Role of media organizations in society, politics, and culture
• Ethical issues in managing media
• Media and sports
• Different traditions in media economics and management research (geographical and methodological differences)
• Issues in pedagogy of media economics and media management