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Introduction

International CIRCLE Conference is the annual event hosted by different University each year. The leading theme of the Conference in 2017 is ‘Creating and Delivering Value’. However, the focus of the Conference is intended to foster interdisciplinary work. We invite empirical and theoretical papers, including, but not limited to the following topics:

  • Marketing,
  • Logistics
  • Strategy,
  • Management,
  • Accounting and Finance,
  • Economics Issues,
  • Tourism, Hospitality and Events,
  • Fashion,
  • Consumer Behaviour,
  • Culture and Consumption Innovation,
  • Technology,
  • Leadership, Governance and HRM.

The traditional view of marketing implies that a company first produces a product and then attempts to sell it. This model may not be enough for the challenges of today’s marketplace. According to Peter Drucker, who is considered to be the founder of modern management thought, only marketing and innovations create value, the rest being merely the cost. Though this claim is debatable, marketing is perceived nowadays as one of the factors of value creation. Marketing not only creates value for all participants in the market, it also offers a company ways to capture more of the generated value.

The Accepted abstracts, after a double blind peer-review, will be published in Books of Abstract of the 14th CIRCLE Conference (with ISBN number), subject to author’s prior registration and payment.

Full papers presented during the conference will be considered for publication, after double blind peer -review, in the following journals:

  • International Journal of Management Cases
  • International Journal of Sales, Retailing and Marketing
  • Journal of Food Products Marketing
  • International Journal of Business and Globalisation
  • Journal of Management and Business Administration. Central Europe
Committee
Scientific committee prof. Claudio Vignali, University of Gloucestershire, UK prof. Gianpaolo Vignali University of Manchester, UK prof. Vitor Ambrosio, ESHTE, Portugal prof. Gianpaolo Basile, University of Salerno, Italy prof. Dolores Sanchez Bengoa, University of Vilnius, Lithuania prof. Tomasz Bernat, The University of Szczecin, Poland prof. Enrico Bonetti, Second University of Naples, Italy prof. Bernd Britzlemaier, Pforzheim University, Germany prof. Leo Dana, The University of Montpelier, France prof. Michael Fass, University of Gloucestershire, UK prof. Antonio Feraco, Nan Yang University, Singapore prof. Lechosław Garbarski, Kozminski University, Poland prof. Bernd Hallier, European Retail Academy, Germany prof. Hisunori Hirogaki, Kushiro University, Japan prof. Magdalena Krzyżanowska, Kozminski University, Poland prof. George Lodorfos, Leeds Beckett University, UK prof. Grzegorz Mazurek, Kozminski University, Poland prof. Alberto Mattiacci, University of Rome „Sapienza”, Italy prof. Hans Ruediger Kaufmann, University of Nicosia, Cyprus prof. Carmen Santos, University of Leon, Spain prof. John Stanton, St Joseph’s University, USA prof. Madalena Pereira, University Beira Interior, Portugal prof. Razaq Raj, Leeds Beckett University, UK prof. Tahir Rashid, Salford University, UK prof. Edyta Rudawska, The University of Szczecin, Poland prof. Iga Rudawska, The University of Szczecin, Poland prof. Daniella Ryding, University of Manchester, UK prof. Martin Samy, Leeds Beckett University, UK prof. Tomasz Wiśniewski, The University of Szczecin, Poland Conference organising committee prof. Magdalena Krzyżanowska, PhD – Head of the Committee Jolanta Tkaczyk, PhD – Coordinator contact: jtkaczyk(at)kozminski.edu.pl Marcin Awdziej, PhD – Public Relations contact: mawdziej(at)kozminski.edu.pl Conference team Prof. Anna Olejniczuk-Merta, PhD Prof. Teresa Taranko, PhD Mirosław Antonowicz, PhD Paweł De Pourbaix, PhD Przemysław Tomczyk, PhD Krzysztof Chmielewski, MA
Call for paper

Important date

2016-12-15
Abstract submission deadline
2017-03-15
Final paper submission deadline

We would kindly like to invite you to register for the 14th Circle Conference on Creating and Delivering Value, April 19th-21st 2017, Warsaw, Poland.

REGISTRATION AND ABSTRACT SUBMISSION IS NOW OPEN

We are pleased to inform you that the14th Circle Conference is sponsored by KPMG, Nowy Styl Group and Thales (Strategic Sponsors), and Santander Universidades (The Main Sponsor).
The 14th CIRCLE Conference is organized under the auspices of the Polish Scientific Society for Marketing (Polskie Naukowe Towarzystwo Marketingu).


FEES AND IMPORTANT DATES:

440 EUR
Early bird fee
Registration and abstract submission 15th Dec. 2016
Payment 15th Jan. 2017

490 EUR
Regular fee
Registration and abstract submission15th Jan. 2017
Payment 15th Feb. 2017

420 EUR
Reduced fee
for PhD students, faculty of Kozminski University, members of the Polish Scientific Marketing Association) (Polskie Naukowe Towarzystwo Marketingu)
Registration and abstract submission 15th Dec. 2016
15th Jan. 2017

The accepted abstracts, after a double blind peer-review, will be published in the Book of Abstracts of the 14th CIRCLE Conference (with ISBN number), subject to author’s prior registration and payment. Full papers presented during the conference will be considered for publication, after double blind peer-review, in the following journals:
• International Journal of Management Cases • International Journal of Sales, Retailing and Marketing • Journal of Food Products Marketing • International Journal of Business and Globalisation • Journal of Management and Business Administration. Central Europe

Full paper submission: 15th of March 2017

Submission Topics

14th CIRCLE Conference offers various tracks: Marketing, Logistics, Strategy, Management, Accounting and Finance, Economics Issues, Tourism, Hospitality and Events, Fashion, Consumer Behaviour, Culture and Consumption Innovation, Technology, Leadership, Governance and Human Resource Management.

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Important Date
  • Conference Date

    Apr 19

    2017

    to

    Apr 21

    2017

  • Dec 15 2016

    Abstract Submission Deadline

  • Mar 15 2017

    Final Paper Deadline

  • Apr 21 2017

    Registration deadline

Sponsored By
CIRCLE
Organized By
Kozminski University
Supported By
CIRCLE
Contact Information