International conference on Decision making for Small and Medium-Sized Enterprises

Marketing topics of interest

• Customer relationship management (CRM) and its benefits for companies development

• Services marketing and its potential in customer care

• Brand marketing

• Modern trends in marketing communication

• Use of social networks in the marketing development

• Content marketing

• Offline versus online marketing

• The market potential of specific target customer groups

• Innovations in marketing

• Specifics of marketing in the B2B market

Business Economics and Management topics of interest

• Enterprise and new management approaches

• Role of logistics in business processes

• Sustainable entrepreneurship and adaptability of enterprises

• Business performance measurement and management

• Analysis of economic factors affecting decisions made by business firms

• Quantitative methods to analyze business enterprises and factors influencing the organizational structures

• Business Process Management

• Cost controlling in small and medium- sized enterprises

• From the theoretical business economics models to their practical applications

• Contemporary and future perspectives of family businesses

• Deciding of Czech SMEs to enter foreign markets

• Innovation management and knowledge management of SMEs

• Project management in SMEs

• Ethics, Corporate Social Responsibility and Sustainability

• New approaches in deciding on strategy for SME

Informatics topics of interest

• Simulation-based decision making

• Datamining and knowledge-based decision making

• Artificial intelligence methods for decision making

• Agent-based business processes modeling

• Multivariate optimization of business processes

• Information support for decision making

• Computational intelligence

• Business intelligence analytics

• Computational support of competitive intelligence

• Process mining and process discovery

• Computability and algorithmic complexity in economics

• Optimization and strategies for decision making problems

Mathematics topics of interest

• Quantitative Methods in a Context of SMEs

• Methods of Operational Research with applications on the theory of SMEs

• Economic Modeling and Econometrics Analysis Application to SMEs

• SMEs in a Context of Mathematical Economics

• Application of Decision Making Models on SMEs

• Uncertainty in Decision-Making Methods for SMEs

• Case Studies on Decision Methods for SMEs

• Financial Modelling for SMEs