2017 iCatse Conference on Marketing Science

• Track 1. Advertising

Institutional Advertising; Product Advertising; Promotion; Promotional Mix; Publicity; PR

• Track 2. Mobile & Digital Marketing

Mobile Commerce, Social Commerce, Social Media, Content Marketing, Digital Marketing Strategy, Online Promotion, Online Consumer Behavior, Location Based Service

• Track 3. Pricing

Pricing Strategies, Pricing Objectives, Determinant of Price, Legality and Ethics

• Track 4. International Marketing

Global Marketing, Multinational Firms, Cultural Aspects

• Track 5. Consumer Behavior & Decision Making

Consumer Decision-Making Process, Consumers Buying Decisions, Consumer Involvement, Consumer Psychology, Consumer Search & Consideration

• Track 6. Marketing Strategy

Target Market, Competitive Advantage, Strategic Directions, Strategy Theories. Marketing Mix, Marketing Plan, Game Theory

• Track 7. Retailing

Retailing Strategies; Retail Operations; Internationalization of Retailing; Franchising; Non-store Retailing; New Developments in Retailing

• Track 8. Brand Marketing

Information Branding, Branding strategies, Trademarks, Brand Management, Brand Diversity.

• Track 9: Marketing Ethics

Ethical Behavior, Corporate Social Responsibility (CSR), Cause-Related Marketing

• Track 10: Sales

Selling Strategies, Sales Metrics, Integrating Sales, Professional Selling, Customer Relationships,

• Track 11: Sensory Marketing

Sensorial Strategies, Sensorial Marketing, Branding with Sensorial Aspects

• Track 12: B2B/ B2C/ B2P Marketing

Industrial Marketing Management, Business Models, Advertising Theories of B2B/ B2C/ B2P, International Markets and E-commerce

• Track 13: Green Marketing

Green Marketing Management, The Green Consumer, Practical Challenge of Greening the market mix, Eco- Performance