2014 China Business Culture and Mangenment Conference

2014 China Business Conference business culture and management culture is constantly in the business development process industries, all sectors, all kinds of goods produced by the enterprise, the creation, reflection, communication, cultural phenomena characteristic of the development of business, it is human sum in a market economy created commercial material wealth and spiritual wealth. Corporate behavior and characteristics will be different in different business and cultural environment, thus highlighting the unique characteristics of the corporate culture and brand enterprises in the different regions of the formation of business cultural environment, good business culture can contribute to social and economic environment, businesses and entrepreneurs to grow . The rapid development of economic globalization and scientific and technological information provides a favorable macro environment for the current enterprises to go abroad, to the world. World economic growth has diversified into the era of interdependence able to integrate the development of diversified culture. Chinese business culture under the influence of the long history of Chinese culture, a unique form of it in a long time profoundly influenced the Chinese company's growth and social progress. With the upgrading of China's growing economic clout and international status, companies and goods under the influence of Chinese business and cultural environment produced will have a unique sustainable competitive edge in the international market. To actively promote the development of commercial and cultural research and practice, the fourth Chinese Business Culture and Management Conference (2014) 2014 December 19 - 21, held in Jinan. The theme of the conference is: Confucian culture and ethics of marketing. Conference will provide a high level of business culture scholars academic exchange platform to promote mutual exchange and discuss the latest research results. Conference papers will be published by the international press, the United States CPCI (ISTP) retrieval. Meanwhile, as the chart with strong Confucian Scholar style character publishing platform, continues to publish 2014 and Confucian Scholar style figure on the list ranking list. Organizer: Shandong University Co: Chinese Business Culture Research Journal of Chinese Business Culture Asian Business Association Asian Journal of Business Research MAG Scholar contractors: Shandong University School of Management Business Culture and Management Research Center, Shandong University, Jinan Management Science Research Council (JMSI) Academic Support : Economist weekly theme Confucian culture and ethics of marketing of the meeting focused on the following research topics: 1, Chinese traditional culture and business development ◆ Chinese traditional culture and economic reforms; ◆ Chinese traditional culture and enterprise management innovation; ◆ Chinese Traditional culture and business culture of innovation; ◆ China Merchants Chamber of Commerce in modern business culture; ◆ regional culture and economic and social development; 2, values ​​and business ethics ◆ Business Ethics connotation and classification (such as management ethics, business ethics, competition ethics, quality, ethics and professional ethics, etc.) ◆ business ethical values ​​and business spirit; ◆ Business Ethics; ◆ Confucian Values ​​and Business Ethics; ◆ Taoist values ​​and business ethics; ◆ Buddhist values ​​and business ethics; ◆ other philosophers and Chinese business ethics; 3, corporate culture ◆ corporate culture and corporate social responsibility management; ◆ corporate culture and innovation; ◆ corporate image management; ◆ enterprise culture construction; ◆ corporate culture management practice cases; 4, cross-cultural management ◆ foreign business culture Evolution and were compared; ◆ international and cross-cultural fusion; ◆ corporate cross-cultural management strategies; 5, branding and marketing culture ◆ brand culture and brand marketing; ◆ marketing strategy culture; ◆ business relationship with cultural circles; ◆ product design and merchandise pop culture; ◆ retail environment culture; ◆ network and e-commerce culture; ◆ consumer culture and consumer research; ◆ Cultural Psychology and the development of cultural products; 6, other relevant topics of cultural and creative industries ◆ business model innovation; ◆ Contemporary Scholar Culture and Chamber of Commerce; ◆ innovation and entrepreneurial culture; ◆ tourism exhibition culture. 2014-12-19 meeting schedule, meeting report, Place: China Jinan, Shandong University (central campus) Scholars Building; 2014-12-20 morning, the opening session and keynote; 2014-12-20 afternoon, group discussion ; 2014-12-21, free to visit Jinan spring landscape; visit featured companies, the ancient capital of Confucianism - Confucius' hometown of Qufu and the ancient capital of Qi, etc., to experience the ancient culture Qilu; end of the meeting. Organizing academic meetings and Organizing Committee: Chairman: Professor Wang Xingyuan (Shandong University) Professor Yang Zhilin (CityU) Submission welcome authors to submit a complete version of the paper to the conference via Internet mail: zgsywhygl@163.com. By then, the thesis jury of well-known scholars of the papers will be submitted to the reunification of the selection. The meeting also received authors to submit normative, empirical and applied papers. Please be sure to submit an abstract to the organizing committee on 30 November. Please submit MS Word or PDF format papers, namely the suffix .doc or .docx or .pdf format papers, reference format in the annex. Registration Fee: Please ask the conference website www.sywh.sdu.edu.cn IMPORTANT committee will submit a paper for review, in line with the theme and academic norms of authors will be invited to the official representative of the present meeting. Organizing Committee will seek the consent of the author whose papers edited and selected proceedings. Another proceedings be closed this publication, does not affect the journals. Shandong University School of Management Committee Secretariat, zgsywhygl @ 163.com Tel: 0531-88364198 conference website: www.sywh.sdu.edu.cn Contact: Peng: 13793183371